Milky Ice — Tokenizing a Real Business, Not a Pitch Deck

Milky Ice is a Polish ice cream manufacturer that became an unexpected hit in the Middle East. During Dubai Expo, they sold over 100,000 ice creams, turning a simple product into an international growth story. To finance expansion, they chose tokenization. We joined when they already had 700+ investors and a completed ICO — but broken infrastructure.

The Challenge

When we arrived, Milky Ice had:

• 700+ investors from a completed token sale
• A published whitepaper with promises
• Real business operations (Dubai Expo success, ongoing sales)
• Technical infrastructure that didn't work

The previous solution was unstable, unaudited, and impossible to extend. Staking rewards were suspended. There was no safe way to trade tokens. Investors were frustrated.

This wasn't about building a platform. It was about restoring trust without stopping the business.

What We Delivered

Decentralized staking (Fundshare): A system where smart contracts handle everything — reward calculations, deposits, withdrawals. No emails, no passwords, just wallet-based access. Fully transparent and verifiable on the blockchain.

Secure secondary market (Fundswap): A peer-to-peer exchange with an orderbook instead of forced liquidity pools. Investors can trade tokens safely without trusting a centralized party.

Token migration: A path for existing holders to move their tokens to the new system. Step-by-step guidance through wallet creation, migration process, and testnet practice. Live support on Discord and Telegram throughout.

DAO governance: A voting system for community decisions. Token holders can participate in important platform changes through transparent on-chain processes.

How We Built It

We rebuilt everything — new contracts, new user experience, new infrastructure. The old system couldn't be salvaged.

The hardest part wasn't technology. It was guiding 400+ investors through creating their first crypto wallets. Many had never used Web3 before. We provided step-by-step guides, practice on testnets, and real-time support during migration.

Security was validated through external audits by Composable Security in 2022 and 2023. All issues were resolved before production launch.

Key Decisions

Complete rebuild over patching: The existing system was too broken to fix incrementally. A clean rebuild on Polygon with ERC-20 tokens gave us long-term stability.

Migration support: Self-service wasn't realistic for this investor base. Live support during migration was essential and paid off in successful transitions.

On-chain transparency: Every operation is visible on the blockchain. This rebuilt trust after a period where investors couldn't verify what was happening with their funds.

Results

• 700+ investors in the ecosystem
• $1.7 million raised
• 100,000+ ice creams sold at Dubai Expo
• 400+ investors created their first wallet during migration
• Over 1 million PLN paid in staking rewards
• Security audits by Composable Security (2022, 2023)
• Platform running on Polygon with ERC-20 token standard

What's Next

• Continued platform optimization
• Features based on community feedback
• Support for international expansion
• Ongoing security monitoring